How to sell jerseys with a bad record?

Gallery of “Miami Vice” series of jerseys of Miami Heat Edition Jersey from 2017 to 2021

The Miami Heat’s “Vice” jersey line has been as eye-catching in the marketplace as the pink on the jerseys.

On May 14, 2021, the Heat defeated the Philadelphia 76ers at home. This was not only the last home game day of the regular season for the Heat, but also the finale of the “Vice” jersey series. If nothing else, the Heat will not be wearing the jerseys during the playoffs.

In the 2017-18 season, Nike’s Heat jersey sponsorship contract with the NBA came into effect. In addition to the home and away versions of the jerseys, Nike will also introduce city versions of the jerseys each season that incorporate elements such as city aliases and iconic landscapes.

The change in NBA jersey sponsorship led to the creation of the Heat’s “Vice” jersey line. In designing the 2017-18 city jerseys, the Heat decided to pay homage to the team’s original home, Miami Arena, by using white as the main color of the jerseys, accented with peach and lake blue, and naming the collection “Vice”.

Although the Heat’s “Vice” jersey line has become the best-selling city edition in the league over the past few years, the Heat had no idea the line would be such a hit when it debuted. After all, at the start of the 2017-18 season, the team’s top salary was still Hassan Whiteside, and Bam Adebayo was just an unknown rookie, so the “Vice” jersey line lacked a player with enough name recognition to The “Vice” jersey line lacked a player with enough name recognition to carry the merchandise.

In January 2018, Heat executive vice president and chief marketing officer Michael McCullough had just attended the NBA’s annual retail product launch and was anxiously awaiting how fans would react when they saw the “Vice” jersey line.

To McCullough’s surprise, the “Vice” jersey line was a hit with fans right after it was released. “I thought there was a mistake and the jersey sales went up like crazy. I was talking to the team about the sales figures and calling Nike to order more jerseys.” McCullough recalled in an interview with The Undefeated.

McCullough’s decision to place additional orders proved to be a wise one, as the Heat’s City Edition jerseys sold more copies in the 2017-18 season than the other 29 teams’ City Edition jerseys combined.

In addition to the design, the timely return of Dwyane Wade, the soul of the team, has further boosted sales of the “Vice” jersey line.

Miami fans welcomed back the soul of the team when the Cleveland Cavaliers decided to trade Wade to the Heat for the 2017-18 season. The trade was completed in the middle of the season, and the Heat did not have a city edition jersey for Wade. In order for Wade to wear the “Vice” jersey in his first game back with the team, the team placed an expedited order with a jersey manufacturer in Portland. After the jerseys were printed, the manufacturer sent someone to fly directly to Miami with the jerseys and eventually made it in time for Wade’s first game back.

In that game, Wade came off the bench to help end the team’s five-game losing streak, and to further enhance the commemorative significance of that city edition jersey. “Miami fans already had a connection to the City Edition jersey, and with everyone loving Wade, his return has injected even more life into the ‘Vice’ jersey line.” Heat graphic designer Brett Maurer said to The Undefeated.

What’s more, sales of the “Vice” jersey line are not affected by the team’s record, which is certainly good news for the Heat.

Between 2010 and 2014, when the Heat reached the Finals four years in a row and won two championships, a total of 190,000 jerseys were sold. And between 2018 and 2021, the Heat only made it to the Finals once and didn’t win a title, but sold 245,000 jerseys in those four ye

And despite the ups and downs of the Heat’s record this season, sales of the “Vice” jersey line have remained strong. In December 2020, for example, sales of the Heat’s city edition jersey “ViceVersa” reached $2.1 million, a third of the NBA’s total jersey sales for that month.

“Historically, it’s the player’s fame that determines the league’s jersey sales ranking each year. But our ‘Vice’ jersey line proves that good jersey designs work just as well as popular players, and both can drive jersey sales.” Heat vice president Jennifer Alvarez said in an interview with The Undefeated.

Classic moments from the “Vice” jersey collection.

After the success of the “Vice” jersey series in 2017-18, the Heat launched the “Vice Nights”, “Sunset Vice”, “ViceWave” and “ViceVersa” jerseys in the next four seasons. The Heat have launched four city edition jerseys in the next four seasons: “Vice Nights”, “Sunset Vice”, “ViceWave” and “ViceVersa”.

From the point of view of jersey design, these seasons “Vice” series in the use of color more and more bold, from the beginning of the common white, black transition to the uncommon pink and dark blue, this season is to do a pink and dark blue interwoven gradient models jersey, jersey production process more and more complex. The Heat have completely “let themselves go” when designing the city version of the jersey, free from the constraints of the main color of the team logo. In addition, the Heat are the first team in the NBA to use pink as the main color of their jerseys.

For this season’s gradient city version of the jersey, ESPN reporter Zach Lowe has reported that the Heat want fans to see different colors of the jersey when watching the game from different angles, and they like the idea.

The Heat’s boldness has helped the “Vice” jersey line make a name for itself, as evidenced by sales. Such a unique and eye-catching color scheme clearly captures the hearts of young fans, in line with their flamboyant and curious personalities. At the same time, these colors fit in well with the “Sin City” atmosphere of Miami’s South Beach, which also has a certain appeal to local residents.

On the other hand, the boundary between color and gender has become increasingly blurred in recent years, and the combination of men and pink is becoming a fashion trend, with many sports brands starting to offer pink products for their male customers. Therefore, with the market having completed consumer education, the “Vice” jersey series is more acceptable to fans and consumers.

With the popularity of the “Vice” jersey line, the acceptance of the gradient jerseys has increased for some teams, such as the Utah Jazz. In the past few seasons, the Jazz have adopted the gradient design for their city edition jerseys. From this perspective, the bold design of the “Vice” jersey collection has implications for other teams’ jersey design ideas.

Butler’s shoes in the “Vice” color scheme.

In addition to enhancing the Heat’s own brand value, the influence of the “Vice” jersey line can also be radiated to other brands. Jimmy Butler, the Heat’s star, is the face of Li Ning, and the color scheme of the game shoes often echoes the colors of the jerseys. So naturally, Li Ning also prepared the “Vice” color scheme for Butler’s sneakers. Compared to the common color scheme of sneakers, the “Vice” color scheme is more special and eye-catching, which has significantly increased its buzz and market popularity, and the resale price on the second-hand market is much higher than the offer price.

For the Heat, it took courage to end a hot jersey line, but it was the popularity of the “Vice” jersey line that gave them more confidence. “We’re not trying to go beyond the ‘Vice’ jersey line, we’re trying to continue our brand. This season’s City jerseys also include elements that have never been used before.” McCullough revealed to Yahoo Sports.

New city edition jerseys for NBA 2021-22 season II

the city edition jerseys of the league’s Eastern Conference Southeast Division for NBA 2021-22 75th Anniversary season.

Let’s have a look at the city edition NBA jerseys of the league’s Eastern Conference Southeast Division for NBA 2021-22 75th Anniversary season.

With a striking pair of wings stretched across the chest, these City Edition jerseys pay tribute to one of the NBA’s highest-flying teams, it also honors a Hawks legacy of flamboyant style, epic duels, spectacular dunks, and infinite highlight reels—dating back to the team’s first season. This City Edition moments mixtape uniform is a part of the NBA’s 75th Anniversary Season celebration. 

The City Edition uniform was to tell a holistic story of the evolution of the team and brand from the inaugural season of 1988-89, through the return of the Hornets name to Charlotte in 2014, to the present day. The front of the jersey features a script “Charlotte” wordmark that has never been used before on a Hornets uniform. The use of script calls back to the popular design of pennants that hung in the background when the original Hornets uniforms were unveiled in 1988. The numbers on the front and back of the jersey are in the current Hornets font, while the player name on the back appears in the classic Hornets font. The number on the front of the jersey is right justified, reminiscent of the uniforms worn by the Bobcats from 2004-2009 and 2012-2014. The jersey also includes the anthem “EST. 1988” in the classic Hornets font on the bottom right front above the jocktag, acknowledging the franchise’s founding.

The Heat’s city edition jersey is a big fusion of the team name letters on the front of the jersey design from the Big Three and the post-Triumvirate era of multi-style mix and match, the first letter “M” two-color is the configuration of the Big Three era, the fourth “M” is the post-Triumvirate era The first letter “M” in two colors is the configuration of the Big Three era, and the fourth “M” is the template of the post-Triumph era. The numbers on the jerseys are also a mix of styles, with the black and white font derived from the black jerseys of the Big Three era.

The pinstripes and star pay homage to cherished symbols of the Magic’s past while incorporating the color orange to create a vibrant and inspirational theme representing the bright future of tomorrow in a bold new design. The iconic comet ball is also featured on the side panel representing a team that’s chasing higher heights. The neck and arm taping is a throwback to the team’s original uniforms — and the side insert features the Magic’s original partial logo. 

The orange color was unveiled in the team’s Nike NBA City Edition uniform in 2019 to represent what Orlando is famous for – sunshine and citrus. From its very early beginnings, orange has been a part of Orlando – from sunshine, to orange groves to Orange County to Orange Ave., it’s the color thread that intertwines the fabric of this city, its people and this team.

The City Edition jersey features elements from the uniforms of the Baltimore Bullets of the 1960’s and the red stripes on a blue chassis reminiscent of the Washington Bullets of the 1970’s. Gold and white details are included with trims along the neck and arm areas, while the wordmark “Washington” and the numbers on the front and back of the jersey are also gold and white as a nod to the Wizards’ uniforms of the 2000’s. The uniform also honors Hall of Famer Wes Unseld, who defined the franchise as a player, coach and executive through various eras from its time in Baltimore to its current home in Washington.

Gallery of “Miami Vice” series of jerseys of  Miami Heat Jerseys from 2017 to 2021 

“Miami Vice” series of jerseys of  Miami Heat Jerseys from 2017 to 2021 

Miami Heat jerseys:


  1. 2017/18 City Edition

The first city edition jersey released by the Heat, inspired by the TV series Miami Vice, is named Sin Night Vice Night. The jersey features a crew neckline, mainly in white, fluorescent pink and blue colors, with the overall white color and the Miami team name, blue player number and brand logo Nike printed on the chest in fluorescent pink.

2. 2018/19 City Edition Vice Nights

The jersey has a round neckline, the front of the chest printed blue Miami and fluorescent pink player number words, blue brand LOGO Nike, black jerseys were used in white, fluorescent pink, and black three main colors, black models on behalf of Miami’s midnight, the chest of the Miami text still follows the previous design of the style, this design comes from the logo of Miami Arena, where the Heat once again set up home during 1988-1999.

3. 2018/19 Earned Edition Sunset Vice

This 2019 playoffs Earned Edition of the jersey continues the Heat’s first two “Miami Vice” series color design, pink models represent the sunset view of Miami, the theme is Sunset Vice, still a round neckline design, the chest is printed with the white team name Miami, player numbers and black brand logo Nike, bold fluorescent pink as the main color, with black and white, the Miami text on the chest still follows the previous style, this design comes from the logo of Miami Arena.

4. 2019/20 City Edition Vice Wave

The jersey features a crew neckline, white Miami and fluorescent pink player numbers on the chest, and a black Nike logo. The main color of the jersey is bright cyan blue and the theme is “Vice Wave”, a city version of the jersey that represents the vibrant afternoon sun on the beach. The Miami text on the chest remains the same as before, and the design comes from the logo of Miami Stadium.

5. 2020/21 City Edition Vice Versa

With a crew neckline, player numbers, team name miam lettering and brand name Nike printed on the chest, the jersey still features Miami’s South Beach color scheme as the core of the design, with the city’s future as a design element that aims to pay homage to the team’s past uniforms. The new jersey draws inspiration from its colorful predecessor, combining the team’s signature laser purple-red and stormy blue with a horizontal gradient design that blends purple with the Heat’s color scheme to help you make a statement. The theme is still the same as it has been in recent years, “Miami Vice”, and is called Vice Versa.